Palo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year old startup wants to help websites of all stripes offer up an Amazon-style recommendation, upsell and sales conversion mechanism, without a minimum of hassle and with more guidance than you'd get from a standard website data tracking product.Source: http://feedproxy.google.com/~r/Techcrunch/~3/_6QQa4AF9ng/
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