by Dan Dobson
Director, Customer Relations
How many of you have ever been bitten by a mosquito? ?If you have not, perhaps you have just arrived on this planet in the last nanosecond. ?They are very small and quiet and sneak up on us and in their aftermath, leave a welt that often itches for days.
I think of the mosquito whenever I hear people say "don't sweat the small stuff.? I have been in the business of building relationships for 40 years now, and I always sweat the small stuff, because attention to the details that the 90% overlook will get you into the 10% that are remembered. ?Relationships are not built by elephant-like steps, but rather by a series of little details that are woven into the tapestry that eventually becomes a friendship. The speed by which that happens is directly proportionate to the details you take the time to remember.
The list is long and distinguished and includes the obvious birthdays, anniversaries, deaths, illnesses, etc. ?But there are many, many more little things that come up in conversation that if you are listening with an attentive, caring ear, you will pick up and note and bring up some time in the future as a way of showing that you truly care and have listened, and not just told your story and moved on.
How impressive is it for someone who you have not seen for years to come up or call you and ask you if you still like a certain food, or movie or book? ?It gets my attention, and I know it does yours.
Finding out the threads that make up the material out of which one's life is stitched together is fun, stimulating, and finally, makes you a better person in the process. The side benefit in business is that it will make you more successful than the automation technicians who are totally self-indulged and preoccupied with their own lives in their own little world.
If you have a trucker on your dock waiting to load or unload, show a little interest in his or her life and remember it for the next time you see them. You will be amazed at how your life and theirs will change for the better.